Foot Locker, Inc. announced the appointment of Blanca Gonzalez as Senior Vice President and General Manager of its WSS banner, effective May 15, 2023. WSS is best known for its neighborhood-based store presence and deep connection within Latino communities. Blanca joins Foot Locker from Nike Inc., where she served as Vice President of North America Product Merchandising and brings more than 19 years of experience across various Nike leadership roles in Marketing, Merchandising, and Sales.

Blanca will report directly to Frank Bracken, Executive Vice President and Chief Commercial Officer, and oversee the operations of WSS.