As a result of FF Group's strategic focus on growth and development, the group announced the expansion of its Beauty & Cosmetics activity with the exclusive representation and distribution of SHISEIDO products in Greece and Cyprus. Shiseido concluded an agency contract for importing and selling the global brand "SHISEIDO" in Greece, with SHISEIDO HELLAS (corporate name has been changed to SELECTIVE COSMETICS HELLAS S.A.), which became affiliated with Folli Follie S.A. and will further enhance the brand toward the sustainable growth in Greece through a collaboration structure with FF Group which has strong sales and marketing capabilities in the Greek market. The new cooperation with the SHISEIDO GROUP marks an important addition to existent portfolio for Beauty and Cosmetics activity into skincare, and stands for a strong commitment to further development and internationalize this division outside the Greek core market.