Fluent, Inc. Appoints Dan Hall as Chief Technology Officer
May 14, 2019 at 09:17 am EDT
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Fluent, Inc. announced the appointment of Dan Hall as its chief technology officer to help the Company continue to scale its business. In this role, Mr. Hall will support the Company’s continued focus on diversification of its products and driving best in class services for its clients. Additionally, he will help Fluent build a scalable infrastructure to support its rapid growth and lead high-performance technical teams to drive innovation and create efficiencies across the Company at large. A military veteran who specialized in electronic warfare, Mr. Hall brings to the role more than 20 years of experience in marketing technology and analytics after most recently serving as Chief Technology Officer of Infogroup, a leading provider of data and marketing solutions. Throughout his time there, he organized a highly distributed technology organization, updated technology solutions, and brought operational focus to the business.
Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. The Company offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. The Company delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. It operates a call center performance marketplace that provides live-call-based performance campaigns to help clients increase engagement. Through AdParlor, LLC (AdParlor), it conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms.
FLUENT, INC. 
