Fitbit Inc. announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin, Ireland and appointed a new Managing Director, Des Power. Ireland's reputation for being a centre of innovation and providing top technology talent were important factors for Fitbit and will enable the company to further expand in the region as part of its global growth strategy. The new Dublin office will serve as Fitbit's EMEA headquarters and will house the strategic business functions for the region, including senior management roles, sales, marketing, operations, finance and customer support staff, which will provide targeted support to the millions of Fitbit users across the region.