Fitbit, Inc. announced Fitbit Ace 3™, the brand’s next generation activity and sleep tracker that makes it fun and easy for kids ages 6+ to get active and build healthy habits with the whole family. Expanding on the features kids love most about the Ace family of trackers, Ace 3 introduces more animated clock faces and new accessories to motivate kids and show off their personal style. With up to 8 days of battery life in a swimproof design, Ace 3 can keep up all week long. At the accessible price of $79.95 (USD), Ace 3 is available for pre-order today, with worldwide availability starting March 15. With distance learning, no in-person physical education and the lack of after-school sports, kids are spending more time on devices, with a survey in the United States showing that parents believe their kids are experiencing a 500 percent increase in screen time. To offset this, parents are challenged to find new ways to help kids stay active -- Ace 3 inspires kids to get moving regardless of circumstance and helps them build healthy habits to last a lifetime.