Estée Lauder Companies (ELC) and Microsoft Corp. announced Friday the creation of an AI Innovation Lab as part of the expansion of their global strategic relationship.

Leveraging the cutting-edge generative AI capabilities of Microsoft's Azure OpenAI service, the companies will work together to develop solutions that further strengthen ELC's more than 20 prestige beauty brands by building closer connections with consumers and accelerating local marketing.

The AI Innovation Lab further positions both companies as leaders at the forefront of reinventing the beauty industry through generative AI.



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