Econocom Group SA has appointed Floriane Brisabois as the new group communications director, taking over from Laura Barracco, who has appointed deputy managing director of the company's Technology Management & Financing division. After spending 15 years at Citroen, as Global Communications Director then Global Advertising & Image Director, Floriane has been an entrepreneur and partner with the digital media "Petites Observations Automobiles" (POA) since 2015. She will be combining this activity with her role as Communications Director of Econocom Group. Reporting to Bruno Grossi, Executive Director of Econocom, she will be in charge of coordinating the group's external and digital communication. More specifically, she will establish and develop the visibility and brand image of Econocom Group, now a leading European player in the digital transformation of companies.