Discovery has announced that Jim Keller will join the company as executive vice president, Digital Ad Sales & Advanced Advertising. Keller will be based in New York City and report to the company's Chief U.S. Ad Sales Officer, Jon Steinlauf. Keller joins Discovery in advance of the January 4, 2021 U.S. In this role, Keller will lead the strategic development of all U.S. Digital Ad Sales, driving digital revenue efforts for discovery+, as well as the company's streaming TV Everywhere GO apps, VOD, owned sites, programmatic and social. He will also be responsible for overseeing the development and monetization of all advanced and data-driven digital products across Discovery's vast portfolio of both linear and digital properties. Keller most recently spent nearly seven years at Hulu, where he most recently served as Vice President, Head of National Advertising Sales.