Directa Plus announced the appointment of Luca Provolo as Head of Sales with effect from 4 September 2017. Luca Provolo is an established professional in the textiles sector and brings to the Company significant experience in sales and business development, having worked for over 25 years at W.L. Gore & Associates. Between 2010 and 2015, he was European Sales Leader for the Workwear Division, prior to which he spent nearly two decades as Country Sales Leader in the Technical Fabrics Division in Italy, Spain, Portugal and Romania overseeing sales and brand development. Before working in the textiles sector, he was responsible for developing new markets in Thailand, Malaysia, Indonesia and Taiwan at ceramics company Vetrerie Riunite SpA.