Dentsu announced the appointment of Prerna Mehrotra as chief client officer, dentsu APAC, expanding her current remit as CEO, media, APAC. In the newly created role for the region, Prerna will focus on designing and delivering an elevated client experience across dentsu's services in creative, media, and customer experience management. Remaining in her current role as CEO, media, APAC, Prerna continues her responsibility of overseeing the group's leading media brands Carat, dentsu X, and iProspect, working closely with her leadership team, global and local market teams to deliver value across the media ecosystem on behalf of clients.