(Alliance News) - Datrix Spa announced Monday the definition of the group's rebranding coinciding with the strategic focus in the two market areas where Artificial Intelligence has the most significant impact: AI for Data Monetization and AI for Industrial & Business Processes.

"The change of brand identity, with the simultaneous launch of the new corporate website www.datrixgroup.com is not only about external aspects, but reflects a real strategic realignment that embodies the history of the group, its evolution and, above all, the vision for the future in the field of artificial intelligence," the statement reads.

Datrix CEO and co-founder Fabrizio Milano D'Aragona commented, "Our rebranding reflects Datrix's ambition to position itself as an authoritative and international voice in the AI universe. With 'Embrace the AI challenge,' we reaffirm our commitment to innovation through the challenges that the group's companies solve daily for more than 300 customers, thanks to their application solutions and expertise. With the new site customers, partners, investors, and entities interested in being part of Datrix in the future are made easy to navigate and take advantage of the different areas in which we operate: Datrix does not want to be just an agglomeration of companies, but an ecosystem of specialized and vertical companies with strong field expertise. The parent company has as its main goal their growth, their development in the market to continue to innovate in the AI world."

Datrix's stock closed 0.3 percent in the red at EUR1.70 per share.

By Chiara Bruschi, Alliance News reporter

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