Cxense ASA announced that three Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep have signed an agreement to use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60% of the Dutch population and run an average of 3.5 billion page views per month. The publishers established NLProfiel in order to meet advertisers' needs for standardized, high-value audience segments from trusted media sources. Cxense DMP will serve as the common data management platform for all publishers in the NLProfiel alliance. The solution will be used to aggregate audience data, create standardized and bespoke segments, and make them available for programmatic and direct advertising campaigns. Other Dutch publishers can join the alliance. NLProfiel's goal is to offer marketers the segments they need to successfully run campaigns with the premium quality of local media companies.