STRUGGLING fashion brand Superdry has sold the intellectual property (IP) of its
The deal will see Cowell own and sell the Superdry brand in the Asian market starting with its home market of
The pair said they would work together to "develop products relevant for those markets", while
"This agreement offers the Superdry brand a fantastic opportunity to expand its global reach, while providing additional funding to help deliver our turnaround programme in the face of the challenging consumer landscape,"
(c) 2023 City A.M., source