Copyright © BusinessAMBE 2023
A very striking action by the American supermarket chain
Context:
- The price of those gold bars is visible only to customers with a
Costco membership card. However, it would always be about 2 percent above the official gold price. So currently, such a block of gold costs around$2,400 (2,250 euros ). Reports CNBC. - Since the beginning of this year, the store has also started selling silver coins in packages of 20 or 25 pieces.
Rising gold price
With gold prices breaking record after record, the success of gold bars at
- Wells Fargo analysts estimate that gold bar sales at
Costco currently account for$100 million to even$200 million (€95 million to €190 million) a month. "Our research suggests there is significant interest givenCostco's aggressive pricing and high level of customer confidence,"Edward Kelly , an equity analyst at the bank, said of this in a note to clients. -
Official
Costco figures show that gold sales from August toNovember 2023 only accounted for$100 million in sales. So these new figures point to skyrocketing interest.
But: Wells Fargo does point out that the profit
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