Buc-ee's, H-E-B and Costco are among the top five brands creating the best customer experience.

That's the finding from the Customer Experience All-Stars 2024 list from HundredX Inc. conducted in partnership with Forbes. HundredX is a customer insights and strategy firm.

The list identifies the top 300 brands for customer experience based on over 4 million pieces of customer feedback, according to a press release. Buc-ee's landed in the top spot, Chick-fil-A took second, H-E-B landed in third with Toyota and Costco taking fourth and fifth respectively.

"The 300 companies on this year's list are winning over customers due to the overall experience they provide, with a clear connection to the likelihood customers will spend with the brand again," stated the release.

"The companies on the Forbes Customer Experience All-Stars list are meeting customers' needs from beginning to end, increasing brand loyalty and setting the bar for competitors," HundredX CEO and Founder Rob Pace said in the release. "Brands that listen to real customers will always come out on top."

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