The upward trend could come to support Columbia Sportswear Company in the coming sessions.

According to Surperformance ratings, the group has strong fundamentals, both in terms of business predictability and valuation. Based on current prices, the company is valued at 0.92 times its sales. In addition, analysts have recently revised upward their earnings estimates and now expect a profit of USD 3.07 per share for the current year.

Technically, the uptrend in the medium and long term should protect the stock of a major downtrend. In the short term, a decline could lead the share to the USD 53.15 support. Therefore, a technical rebound will fix an objective near the USD 58.1 short-term resistance.

Consequently, we expect a decline toward USD 53.15. The most active investors can buy the share in this area and target a return toward USD 58.1. A stop loss can be placed under the USD 53.15 support.