Columbia Sportswear could regain its upward trend after having run out of steam.

Fundamentals on the company are strong as suggested by its Surperformance ratings. Sales perspectives are good as revenues are expected to increase by 19% this year, reaching 2 billion dollars. Analysts have largely revised upward their revenues and EPS estimates over the last 12 months. The company will publish its earnings release on July 24th and usually upbeats the consensus in terms of sales and net income.

Following a bullish wave, the stock now shows a slight decline that brought it toward its USD 79.65 midterm support. At this level, a re-boost of buyers would enable an upturn in the medium and long term. Weekly moving averages are well oriented and support a renewed acceleration.

Investors should take a long position close to USD 79.65, to take advantage of renewed upward acceleration in the direction of USD 86.5. A stop loss will be required under the support currently tested.