Columbia Banking System has announced the promotion of four current leaders to the position of Executive Vice President of its subsidiary, Columbia Bank ("Columbia"), effective immediately. Todd Leber, David Devine, Eric Eidand Chris Merrywell will assume their new titles and begin working toward attaining the operational, tactical and strategic objectives of the Executive Committee and the Board of Directors. Following are their complete titles and areas of responsibility: Todd Leber, EVP and Chief Commercial Banking Officer - will focus on continued development and growth of the bank's commercial banking franchise. David Devine, EVP and Chief Marketing Officer will be responsible for business and consumer segment marketing strategies and new direct digital sales opportunities across social media and the web.Eric Eid, EVP and Chief Innovation and Technology Officer - will bring an increased focus on expanding technological platforms and enhancing corporate agility through a combination of innovation and improved processes. Chris Merrywell, EVP and Chief Consumer Banking Officer - will position Wealth Management, Private & Healthcare Banking and Retail Banking for continued growth and success. Additionally, these leaders will fill critical roles on the Bank's newly formed Operating Committee.