Changshouhua Food Company Limited announced unaudited consolidated earnings results for the six months ended June 30, 2016. For the period, the company's revenue was RMB 1.4 billion compared with RMB 1.3 billion a year ago. Profit from operations was RMB 0.14 billion compared with RMB 0.15 billion a year ago. Profit before income tax was RMB 0.14 billion compared with RMB 0.14 billion a year ago, mainly due to the significant increase of advertising and marketing expenses in line with the new spokesperson and brand upgrading. Profit for the period attributable to owners of the company was RMB 0.12 billion or 20.791 RMB cents per basic share compared with RMB 0.11 billion or 18.708 RMB cents per basic share a year ago. Benefited from the decrease of income tax expense, the group's profit attributable to owners of the company was increased by approximately 11.1%.