Serpil Timuray joins the Board of British American Tobacco p.l.c. as an independent Non-Executive Director with effect from 4 December 2023 and as a member of the Nominations and Remuneration Committees. Serpil is currently the CEO of Europe Cluster and a member of the Executive Committee at Vodafone Group. She joined Vodafone in 2009 and has held a variety of executive roles being the Group Chief Commercial Operations and Strategy Officer in charge of areas including global strategy, marketing, innovation and digital transformation, the Regional CEO for AMAP (Africa, Middle East, Asia, Pacific), and the CEO of Turkey.

Prior to joining Vodafone, Serpil was the CEO of Danone Dairy Turkey, having started her career in 1991 at Procter & Gamble where she held several marketing roles. Serpil is currently Non-Executive Director of TPG Telecom Plc. She previously served as an independent Non-Executive Director of Danone Group Plc from 2015 to 2023 and as the Chair of the Corporate Social Responsibility Committee.