BRITISH AMERICAN TOBACCO : Buy rating from Jefferies

British American Tobacco p.l.c. is one of the world's tobacco producers. The group also produces cigars, rolling and pipe tobacco. In 2023, the group sold 654 billion cigarettes (owned a portfolio of over 200 brands, of which Lucky Strike, Dunhill, Kent, Pall Mall, Kool and Rothmans). Net sales are distributed geographically as follows: United States (43.8%), America (36%), Asia/Pacific, Middle East and Africa (20.2%).