Bath & Body Works, Inc. announced the appointment of Maurice Cooper as chief customer officer, effective May 22, 2023. In this newly created role, Cooper will be responsible for executing a comprehensive strategy to strengthen and elevate the brand, including growing and retaining Bath & Body Works passionate customer base through the development of a personalized, connected and compelling end-to-end customer experience. Cooper is a marketer and proven brand-building executive with a track record of driving growth at Fortune 500 companies.

He joins Bath &Body Works from Target Corporation where he most recently served as senior vice president, marketing guest and brand experience and was responsible for overseeing all omnichannel traffic and developing and executing brand, category and promotional marketing. As executive vice president, chief growth &experience officer and senior vice president, chief marketing officer at Wingstop Restaurants, Inc., Cooper helped drive increased brand awareness and equity scores, along with transaction and same-store sales growth. Mr. Cooper brings over two decades of experience in the consumer goods, retail and hospitality industries focused on brand strategy, marketing and customer experience.

Most recently, he served as the senior vice president, marketing guest and brand experience at the Target Corporation where he was responsible for driving omnichannel traffic for the $100 billion enterprise through brand, category and promotional marketing. He also led long-range customer strategy and helped shape Targets store-in-store experiences for Ulta Beauty, Apple and Disney. Previously, he served as executive vice president, chief growth &experience officer and senior vice president, chief marketing officer at Wingstop Restaurants, Inc., held leadership roles at InterContinental Hotels Group overseeing brand definition, strategy and innovation for the Holiday Inn Brand Family in the Americas and globally and held brand management and marketing roles of increasing responsibility at The Coca-Cola Company.

Cooper began his career as a consultant at the Boston Consulting Group and is a graduate of the Darden School of Business at University of Virginia, where he received his MBA, and Morehouse College, where he received a BA in Marketing.