Avon Products, Inc. announced the launch of Maxima and Maxime, a long-lasting duo of premium fragrances inspired by the ancient past to ignite the inner sparkle and confidence in the wearer. Avon is bringing a distinctive, high quality proposal to the existing portfolio. Created by world-renowned perfumers Pascal Gaurin and Clément Gavarry, the new duo is designed to grow the fragrance category by encouraging customers to 'trade up' and experience a level of luxury that sparks a reassessment of Avon's quality credentials. The long-lasting blends of divine ingredients in Maxima and Maxime are inspired by the ancient power of the Gods. Maxima harnesses shimmering and noble notes of Immortelle Flower, the bloom of eternity and Maxime boasts primordial notes of Olibanum, a rare, precious and divine ingredient first offered to praise the gods. To build the brand, a full digital campaign supports the launch utilizing the beautiful stand-out imagery and brand storytelling about igniting the power from within. Representing a significant potential opportunity to grow their businesses, Avon's beauty entrepreneurs will be excited to share this content with their own customers and networks through the online content studio and their own mobile apps.