Associated Banc-Corp announced the appointment of Gus Hernandez to the role of Senior Vice President and director of Business Banking. He is responsible for business banking sales, product management and credit functions across the company's major metropolitan markets, including Milwaukee, Madison, Chicago and the Twin Cities. With approximately 35 years of banking experience, Hernandez has been a member of the Associated Bank team since 2019, most recently serving as commercial banking segment leader for the Milwaukee and Madison markets.

Prior to joining the Company, he held leadership positions at Johnson Bank and BMO Harris/Bank in Wisconsin and Florida. Hernandez holds a Bachelor of Business Administration degree in finance and marketing from the University of Wisconsin - Milwaukee and a Master of Business Administration degree from Marquette University. In the community, he currently serves on the board for Ascend Talent Strategies and the Waukesha County Business Alliance Economic Development Policy committee.

He is located at 111 E. Kilbourn Ave., Milwaukee.