Arcadia Biosciences, Inc. Appoints Laura Pitlik as Chief Marketing Officer
July 20, 2021 at 07:00 am EDT
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Arcadia Biosciences, Inc.® announced that it has named Laura Pitlik as its chief marketing officer, as the company expands its consumer goods platforms following several key acquisitions. A veteran consumer packaged goods strategist, Pitlik will spearhead brand development and omnichannel marketing activities for Arcadia's portfolio of consumer nutrition, health and wellness brands, including GoodWheat(TM), Soul Spring(TM), ProVault(TM), Saavy Naturals(TM) and Zola® coconut water. She will also lead the company's go-to-market strategies for the e-commerce, retail and food service channels.
Arcadia Biosciences, Inc. is a producer and marketer of plant-based health and wellness products. The Companyâs product portfolio includes Zola Coconut Water (Zola). Zola is a natural, 100% coconut water. Zola is a non-genetically modified organisms (Non-GMO) project verified and only contains 60 calories per serving. It offers Zola in different varieties, such as Original, Slightly Sweetened; Original with Pulp, Slightly Sweetened; Espresso, Slightly Sweetened; Pineapple; Lime; and others. The recipe with Zola includes smoothies, desserts, cocktails and mocktails, and bowls.
ARCADIA BIOSCIENCES, INC. 
