Arcadia Biosciences, Inc. Announces Management Changes
November 22, 2021 at 08:00 am EST
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Arcadia Biosciences, Inc.? announced it has named Brian Schaffer as senior vice president of sales, as the company continues to expand its consumer goods platforms. A seasoned sales and general management executive with deep CPG experience, Schaffer has a proven track record of building and leading world class sales organizations. He is tasked with driving the retail launch of Arcadia's GoodWheat brand, a company priority in 2022 as it works to build out its portfolio of plant-based, better-for-you products. With a CPG pedigree that includes leadership roles at PepsiCo and Kellogg's, Schaffer possesses comprehensive knowledge across categories, channels of trade and go-to-market systems. Throughout his extensive career, he has successfully developed and executed growth strategies for brands including Keebler Chips Deluxe, Cheez It, Gatorade, Tropicana, Quaker Foods & Snacks and On The Border tortilla chips and salsas. Arcadia's chief growth officer, Chris Cuvelier, will be leaving the company effective November 30 to pursue other opportunities.
Arcadia Biosciences, Inc. is a producer and marketer of plant-based health and wellness products. The Companyâs product portfolio includes Zola Coconut Water (Zola). Zola is a natural, 100% coconut water. Zola is a non-genetically modified organisms (Non-GMO) project verified and only contains 60 calories per serving. It offers Zola in different varieties, such as Original, Slightly Sweetened; Original with Pulp, Slightly Sweetened; Espresso, Slightly Sweetened; Pineapple; Lime; and others. The recipe with Zola includes smoothies, desserts, cocktails and mocktails, and bowls.