New virtual exhibition in the APG|SGA ePoster Gallery: spotlight on dance posters
July 07, 2022 at 02:24 am EDT
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New virtual exhibition in the APG|SGA ePoster Gallery: spotlight on dance posters
July 7, 2022
Three times a year, the APG|SGA ePoster Gallery brings the charm of vintage posters to life by telling the stories behind poster art from the last century to the present day. The latest exhibition invites viewers to get down and feel the beat by shining a spotlight on posters depicting dance. The exhibition features thirty Swiss cultural posters, dating from 1922 to 2016, selected from the collection at the Museum für Gestaltung Zürich.
Dance can be wonderfully fluid, precise, fiery or elegant. But how to visually convey this range of movement on posters? Poster artists have been asking themselves this question for decades, constantly coming up with new creative solutions. The most effective depictions remain surprisingly timeless. Take a true classic, for example: 'Zürcher Presseball' by Ernst Keller. This illustration of a dancing couple is strikingly minimalist and modern. This poster could be reprinted and hung again today - at first glance, you probably wouldn't even guess that it dates from 1932.
The APG|SGA ePoster Gallery exhibition incorporates a total of 30 dance-themed posters dating from between 1922 and 2016, offering viewers plenty of opportunities to guess the artistic epoch. They were selected by Nico Lazúla Baur, archivist at the Museum für Gestaltung in Zurich. In an interview, she provides her expert perspective on the graphic design. Click here to view the gallery and read the interview.
Panorama of poster art
The poster collection at the Museum of Design Zurich is one of the most important archives of its kind in the world. It contains around 350'000 objects, with about 150'000 digitally catalogued, all documenting the national and international history of the poster from its origins to the present day. From this pool, the APG|SGA eMuseum draws exhibits for its occasional virtual exhibitions, which have provided financial and cultural support for the museum for years now. The diversity of historical, thematic and geographic subjects results in both a panorama of poster art and a glimpse into a visual archive of day-to-day life.
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APG SGA SA published this content on 07 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 July 2022 06:23:08 UTC.
APG SGA SA is a Switzerland-based holding company that, through with its subsidiaries, is principally engaged in the provision of outdoor advertising services. The Company provides out-of-home media services, including networks of pasted, illuminated and electronic posters. The Company covers all aspects of Out of Home advertising: on the street, at the airport, in shopping centers and train stations, in mountain regions and on public transport. The Company's domestic wholly owned subsidiaries include APG, Allgemeine Plakatgesellschaft APG, Bercher SA Publicite Generale, APG-SGA Traffic AG, Paron AG, Sportart AG and Swiss Poster Research Plus AG, among others. The Company also operates in Montenegro, Romania and Serbia. In March 2014, it acquired the remaining 50% interest, which it did not already own, in Impacta AG, Bahnhof- und Aussenwerbung and Ecofer AG, Bern-based providers of outdoor advertising services.
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