American Heritage International Inc. announced that it's electronic cigarette has been upgraded with new technology which has resulted in a longer lasting e-cig that has maintained the realistic look feel and taste that its customers have come to love. The company reminded its customers that it has not changed the size, feel or taste of the brand to increase longevity as some of its competitors have. American Heritage understands that what its customers want is an electronic cigarette that is as close to a traditional cigarette as possible without the negatives associated with smoking them.

The new and improved electronic cigarette is available for sale online, in vending machines and at select retail outlets across America.