Alliance Pharma plc announced that Kristof Neirynck, a highly experienced consumer brands executive, will join the Group on 1 December 2021 as an independent Non-Executive Director. Kristof is currently Group Vice-President and Chief Marketing Officer Global Brandsat Walgreens-Boots-Alliance (WBA), a global leader in retail pharmacy.He brings almost 20 years of international consumer brand experience including complex omni-channel business models, direct-to-consumer strategies and cross border e-commerce into China. Kristof started his career in 2002 at Procter & Gamble in Belgium before moving to Procter & Gamble International in Switzerland in 2004 and working there for 11 years. He joined WBA in 2015 as Vice-President & Global Category Director Skin Care before being appointed to his current role in 2017. In this role, he has global responsibility for the portfolio of more than 20 WBA-owned brands across Beauty and Consumer Healthcare, representing more than $4bn in sales.