AJ Bell has appointed Mark Rendle as its product director for advised platforms, effective this week. Mark moves from his position as head of marketing for AJ Bell Investcentre, with his new role focusing on developing AJ Bell's advised platforms, including AJ Bell Custody Solutions - the white labelled institutional platform. Building on his marketing credentials, Mark will align the well-received events and technical content AJ Bell Investcentre is renowned for with the development of the platform services to deliver maximum value to advisers.

Having been with the company for over 15 years, Mark is well placed to utilise his wealth of experience at AJ Bell and in the sector to deliver the propositions advisers need to support their clients and grow their businesses. With advised customer numbers up 10% over the past year and assets under administration (AUA) at a record £47.8 billion, AJ Bell Investcentre is poised to continue supporting the vital role advisers play in ensuring their clients are able to secure the best possible financial future, particularly in the lead up to a general election and changes to fiscal policy in the coming year.