Aeorema Communications plc has appointed Hannah Luffman as Strategy Director, focussing on brand strategy and communications. Hannah was the founder of Unicorn Events Limited ('Unicorn'), helping brands connect with audiences both internally and externally through live event experiences. Fast-tracking Unicorn to a highly respected challenger agency with significant year-on-year increase in turnover over a short period, Hannah and her team worked with clients including a number of large and blue-chip companies, such as Google UK, InterContinental Hotels Group, Boots and Soap&Glory, to name a few. Also joining Hannah are two of her senior team from Unicorn, all of which retain strong ties with their clients and hope to assist them with their events going forward. With 15 years' experience in developing global campaigns and complex communications programmes, Hannah will be responsible for taking a client's campaign purpose and bringing it to life with cutting edge messaging and global activation. In addition, she will head up the Group's global strategic direction, unifying its messaging, value proposition and offering to the Company's diverse client base. As part of Aeorema's drive to build on the success of its core business through complementary offerings to clients, Hannah's experience and knowledge in offering learning & development workshops to shape a client's strategy will provide the Company with a point of difference in its service offering, expanding on the opportunities which the board anticipates will be presented going forward.