The Second Cup Ltd. announced that Alix Box has been appointed President and Chief Executive Officer and a member of the Board of Directors, effective February 24, 2014. Ms. Box succeeds Stacey Mowbray, who will leave the company to pursue other opportunities. Ms. Box brings a wealth of retail leadership experience to Second Cup.

For the past six years, Alix has been a member of the senior leadership team at Holt Renfrew, most recently as Senior Vice President, Retail. Previously, Ms. Box was Vice President, Operations, Company and Licensed Stores at Starbucks Coffee Company, where she was responsible for 675 stores across Canada.