The Second Cup Ltd. announced that the company is adding world-class talent to its Leadership Team as Second Cup continues its journey of transformation to restore the company to its place of prominence and greater profitability. Mr. Chris Sonnen joins Second Cup as Vice President, Operations and Coffee Experience, and Ms. Vanda Provato takes the position of Vice President, Marketing. Mr. Sonnen has rejoined Second Cup after close to a 10-year history with the company in operations, coffee buying, development and training.

Most recently, he has gained experience with prominent Canadian restaurant and hospitality groups. Passionate about delivering an exceptional customer experience, Mr. Sonnen will be instrumental in helping build the Second Cup of the future. Ms. Provato joins Second Cup after serving as Vice President, Marketing at Indigo Books & Music, and has extensive executive leadership experience in Marketing, Communications and Customer Insights, with premium brands in the retail and technology sectors.

At Second Cup, Ms. Provato will concentrate on the revitalization of the Second Cup brand through targeted, multi-channel marketing campaigns that integrate traditional and digital media including social, affinity programs, public relations and community action. She will also play a significant role in helping design the Second Cup store of the future.