Allbirds Inc. announced promotions within its Executive Leadership Team. Kate Ridley, Allbirdss Chief Brand Officer, has been promoted to Chief Brand and Product Officer and Benny Joseph, Allbirdss Chief Technology Officer, has been promoted to Chief Technology and Culture Officer. Kate joined Allbirds in January 2022 from adidas where she most recently served as Senior Vice President of Brand in North America, and played an integral role in driving market-relevant product across lifestyle and performance categories, in concert with creative, results-driven marketing programs. Kate brings nearly 25 years of footwear experience to Allbirds, having started her career as a Category Manager at adidas from 2000 to 2012 and from 2014 to 2022 held positions of increasing responsibility across Asia-Pacific, Europe and North America.

Concurrent with Ms. Ridleys promotion, Co-CEO Tim Brown will expand his focus to include leadership of Allbirdss Innovation Futures team, which encompasses Innovation and Sustainability. This teams mandate is to ideate and source future innovation that will help shape the next generation of Allbirdss sustainable product. Tim will also dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirdss positioning as an industry leader in sustainability.