Yee How Choong
Director/Board Member at Hong Leong Islamic Bank Bhd.
Net worth: 7 M $ as of 2024-04-29
Profile
Yee How Choong currently works at Hong Leong Islamic Bank Bhd., as Director, Eco World Management & Advisory Services (UK) Ltd., as Director from 2017, Eco World London Development Co. Ltd., as Director from 2018, and Eco World London Holdings Ltd., as Director from 2018.
Mr. Choong also formerly worked at Hong Leong Financial Group Bhd., as President, CEO & Non-Independent Director from 2013 to 2015, GuocoLand Ltd., as Group President, CEO & Executive Director from 2015 to 2021, Citibank Savings (Philippines), Inc., as President & Chief Executive Officer, GuocoLand (Malaysia) Bhd., as Chairman from 2018 to 2021, Tower Real Estate Investment Trust, as Non-Independent Non-Executive Chairman & Manager from 2020 to 2021, GLM REIT Management Sdn.
Bhd., as Non-Independent Non-Executive Chairman, Hong Leong Bank (Cambodia) Plc, as Chairman, Hong Leong Bank Bhd., as Non-Independent Non-Executive Director from 2006 to 2015, Hong Leong Capital Bhd., as Non-Independent Non-Executive Director from 2005 to 2015, Hong Leong Assurance Bhd., as Non-Independent Non-Executive Director, Hong Leong Investment Bank Bhd., as Director, Hong Leong MSIG Takaful Bhd., as Director, Eco World International Bhd., as Non-Independent Non-Executive Director from 2017 to 2022, Hong Leong Asset Management Bhd., as Investment Committee Member, and Citibank Malaysia (L) Ltd., as Management Associate.
Mr. Choong received his undergraduate degree in 1979 and Masters Business Admin degree in 1981 from the University of Otago.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 2023-09-05 | 2,000,000 ( 0.17% ) | 7 M $ | 2024-04-29 | |
| 2024-02-18 | 1,070,000 ( 0.06% ) | 155 824 $ | 2024-04-29 |
Yee How Choong active positions
| Companies | Position | Start |
|---|---|---|
Hong Leong Islamic Bank Bhd.
 Hong Leong Islamic Bank Bhd. Major BanksFinance Hong Leong Islamic Bank Bhd. provides financial services. It offers personal financial services, business and corporate banking, and global markets. The company was founded by and is headquartered in Kuala Lumpur, Malaysia. | Director/Board Member | 2010-04-07 |
Eco World Management & Advisory Services (UK) Ltd.
 Eco World Management & Advisory Services (UK) Ltd. Miscellaneous Commercial ServicesCommercial Services Part of Eco World International Bhd., Eco World Management & Advisory Services (UK) Ltd. is a British company that provides advisory and project monitoring services. The company is based in London, UK and was founded in 2014. | Director/Board Member | 2017-08-20 |
Eco World London Holdings Ltd.
 Eco World London Holdings Ltd. Real Estate DevelopmentFinance Part of Eco World International Bhd., Eco World London Holdings Ltd. is a holding company with interests in residential land development services. The company is based in London, UK and was founded in 2006. | Director/Board Member | 2018-03-15 |
Eco World London Development Co. Ltd.
 Eco World London Development Co. Ltd. Real Estate DevelopmentFinance Part of Eco World International Bhd., Eco World London Development Co. Ltd. is a company that leases real estate properties. The company is based in London, UK and was founded in 2005. | Director/Board Member | 2018-03-15 |
Former positions of Yee How Choong
| Companies | Position | End |
|---|---|---|
| ECO WORLD INTERNATIONAL | Director/Board Member | 2022-05-19 |
| GUOCOLAND (MALAYSIA) | Chairman | 2021-06-30 |
| TOWER REAL ESTATE INVESTMENT TRUST | Chairman | 2021-06-30 |
| GUOCOLAND LIMITED | Chief Executive Officer | 2021-06-29 |
| HONG LEONG CAPITAL | Director/Board Member | 2015-09-20 |
Training of Yee How Choong
| University of Otago | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 7 |
|---|---|
| HONG LEONG CAPITAL | Finance |
| HONG LEONG FINANCIAL GROUP | Finance |
| HONG LEONG BANK | Finance |
| GUOCOLAND (MALAYSIA) | Finance |
| GUOCOLAND LIMITED | Finance |
| ECO WORLD INTERNATIONAL | Finance |
| TOWER REAL ESTATE INVESTMENT TRUST | Finance |
| Private companies | 12 |
|---|---|
| Citibank Savings (Philippines), Inc. | Finance |
Hong Leong Assurance Bhd.
 Hong Leong Assurance Bhd. Investment ManagersFinance Hong Leong Assurance Bhd. (HLA) is an insurance management firm headquartered in Petaling Jaya, Malaysia. The firm began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, HLA was founded eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. In 2022, the firm became a subsidiary of Mitsui Sumitomo Insurance Co. Ltd., which is owned by MS&AD Insurance Group Holdings, Inc. (TYO: 8725) in Japan. HLA offers a range of life and general insurance products to Malaysian clients. In addition, they provide customized insurance solutions for commercial business risks. | Finance |
Hong Leong Islamic Bank Bhd.
Hong Leong Islamic Bank Bhd. Major BanksFinance Hong Leong Islamic Bank Bhd. provides financial services. It offers personal financial services, business and corporate banking, and global markets. The company was founded by and is headquartered in Kuala Lumpur, Malaysia. | Finance |
Hong Leong Asset Management Bhd.
 Hong Leong Asset Management Bhd. Investment ManagersFinance Hong Leong Asset Management Bhd. (HLAM) is a fund management firm headquartered in Kuala Lumpur, Malaysia. The firm was founded in 1994 and formerly known as HLG Unit Trust Bhd. They are a wholly-owned subsidiary of Hong Leong Capital Bhd. (KLSE: 5274). HLAM offers a broad spectrum of investment solutions through equities, fixed income, money market and multi-assets. Their investors range from retail, corporates, state governments, charitable organizations and high-net-worth individuals. | Finance |
Hong Leong MSIG Takaful Bhd.
 Hong Leong MSIG Takaful Bhd. Insurance Brokers/ServicesFinance Hong Leong MSIG Takaful Bhd. provides takaful products and services. It offers family takaful such as individual and mortgage reducing term. The company was founded in 2006 and is headquartered in Petaling Jaya, Malaysia. | Finance |
Citibank Malaysia (L) Ltd.
 Citibank Malaysia (L) Ltd. Major BanksFinance Part of Citigroup, Inc., Citibank Malaysia (L) Ltd. provides banking services. | Finance |
| Hong Leong Bank (Cambodia) Plc | |
Hong Leong Investment Bank Bhd.
 Hong Leong Investment Bank Bhd. Investment Banks/BrokersFinance Part of Hong Leong Company (Malaysia) Bhd., Hong Leong Investment Bank Bhd. is a financial institution based in Kuala Lumpur, Malaysia. The Malaysian company offers various products and services such as bursa trading, foreign share trading, futures and options trading, margin financing, and research. The company also provides local in-house research, stock ideas, and equitiestracker.com. Jim Leng Lee has been the CEO of the company since 2009. | Finance |
Eco World Management & Advisory Services (UK) Ltd.
Eco World Management & Advisory Services (UK) Ltd. Miscellaneous Commercial ServicesCommercial Services Part of Eco World International Bhd., Eco World Management & Advisory Services (UK) Ltd. is a British company that provides advisory and project monitoring services. The company is based in London, UK and was founded in 2014. | Commercial Services |
Eco World London Holdings Ltd.
Eco World London Holdings Ltd. Real Estate DevelopmentFinance Part of Eco World International Bhd., Eco World London Holdings Ltd. is a holding company with interests in residential land development services. The company is based in London, UK and was founded in 2006. | Finance |
Eco World London Development Co. Ltd.
Eco World London Development Co. Ltd. Real Estate DevelopmentFinance Part of Eco World International Bhd., Eco World London Development Co. Ltd. is a company that leases real estate properties. The company is based in London, UK and was founded in 2005. | Finance |
GLM REIT Management Sdn. Bhd.
 GLM REIT Management Sdn. Bhd. Real Estate Investment TrustsFinance GLM REIT Management Sdn. Bhd. engages in the provision of management services to real estate investment trusts. It manages Tower Real Estate Investment Trust. The company is headquartered in Kuala Lumpur, Malaysia. | Finance |
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