Rachael Ulman

Rachael Ulman occupies the position of Venture Partner at Elizabeth Street Ventures and President & Chief Operating Officer of GREATS Brand, Inc. She is also on the board of Lukla, Inc. Ms. Ulman received an MBA from Kellogg School of Management and an undergraduate degree from Bradley UniversityRachael is a Venture Partner at Elizabeth Street Ventures and the Founder & CEO of 27 Edge, a New York-based boutique retail and consumer consulting agency specializing in digitally native and early stage consumer brands.
Prior to 27 Edge, Rachael was President & COO of Greats, a digitally native sneaker brand based in Brooklyn.
Rachael has spent over two decades in digital retail, including as a Senior Leader at Amazon leading a 70+ person apparel vendor management and marketing team, and as a Senior Director of Digital and Omni-channel Strategy at Walmart Ecommerce where she launched Walmart’s online grocery business from a single beta store to over 150 locations.
Originally from Chicago, Rachael began her career as a full-stack engineer developing some of the world’s first e-commerce websites.
After business school, she continued her focus on retail at McKinsey & Company serving Fortune 100 retail and consumer clients on growth strategy.
Rachael holds an MBA in marketing & strategy from Northwestern University, and a BA in Finance from Bradley University, where she graduated summa cum laude.