David Krajicek
Director/Board Member at GFK Boutique Research, Inc.
Profile
David Krajicek is currently a Director at The Advertising Research Foundation and GFK Boutique Research, Inc. He previously worked as a Marketing Director at Southern California Edison Co. from 1992 to 1994, a Senior Vice President at The Arbor Co. from 1995 to 2003, and as the Chief Commercial Officer-Consumer Experiences at GfK SE.
He also served as Co-President at GfK Custom Research, Inc. from 2010 to 2011.
Dr. Krajicek holds a doctorate degree from Claremont Graduate University and an undergraduate degree from the University of California.
David Krajicek active positions
Companies | Position | Start |
---|---|---|
GFK Boutique Research, Inc.
GFK Boutique Research, Inc. Miscellaneous Commercial ServicesCommercial Services GFK Boutique Research, Inc. operates as analytics firm. The firm functions as publisher of GfK OvernightNews, and produces forecasts for sales of technology devices based on GfK point-of-sale-data and external data sets. The company is headquartered in Boston, MA. | Director/Board Member | - |
The Advertising Research Foundation
The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Director/Board Member | - |
Former positions of David Krajicek
Companies | Position | End |
---|---|---|
GFK AG | Corporate Officer/Principal | 2019-03-31 |
YouEye, Inc.
YouEye, Inc. Miscellaneous Commercial ServicesCommercial Services YouEye, Inc. provides qualitative analytics and research. Its cloud-based SaaS platform empowers companies to quickly identify the greatest opportunities for optimizing their product, marketing, and eCommerce programs. The firm specializes in mobile optimization, behavior recognition and sentiment analysis, and native environment testing. The company was founded by Kyle Henderson in 2011 and is headquartered in Mountain View, CA. | Director/Board Member | 2016-09-29 |
GfK Custom Research, Inc.
GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999. | Chief Executive Officer | 2010-12-31 |
The Arbor Co.
The Arbor Co. Hospital/Nursing ManagementHealth Services The Arbor Co. provides assisted independent living services. The company is headquartered in Atlanta, GA. | Corporate Officer/Principal | 2002-12-31 |
SOUTHERN CALIFORNIA EDISON CO. | Sales & Marketing | 1993-12-31 |
Training of David Krajicek
Claremont Graduate University | Doctorate Degree |
University of California | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Private companies | 7 |
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YouEye, Inc.
YouEye, Inc. Miscellaneous Commercial ServicesCommercial Services YouEye, Inc. provides qualitative analytics and research. Its cloud-based SaaS platform empowers companies to quickly identify the greatest opportunities for optimizing their product, marketing, and eCommerce programs. The firm specializes in mobile optimization, behavior recognition and sentiment analysis, and native environment testing. The company was founded by Kyle Henderson in 2011 and is headquartered in Mountain View, CA. | Commercial Services |
GfK SE
GfK SE Miscellaneous Commercial ServicesCommercial Services GfK SE engages in the provision of market research services. Its solutions include consumer insights, consumer panels, distribution and supply chain management, geomarketing, in-store intelligence, media measurement, online pricing intelligence, point of sales analytics, point of sales tracking, printed advertising tracking, product catalogs, shopper, and trends and forecasting. The company was founded in 1984 and is headquartered in Nuremberg, Germany. | Commercial Services |
GfK Custom Research, Inc.
GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999. | Commercial Services |
Southern California Edison Co.
Southern California Edison Co. Electric UtilitiesUtilities Southern California Edison Co. engages in the supply of electricity. It offer its services in the area of residential, commercial, industrial, public authorities, and agricultural and other. The company was founded in 1879 and is headquartered in Rosemead, CA. | Utilities |
The Arbor Co.
The Arbor Co. Hospital/Nursing ManagementHealth Services The Arbor Co. provides assisted independent living services. The company is headquartered in Atlanta, GA. | Health Services |
GFK Boutique Research, Inc.
GFK Boutique Research, Inc. Miscellaneous Commercial ServicesCommercial Services GFK Boutique Research, Inc. operates as analytics firm. The firm functions as publisher of GfK OvernightNews, and produces forecasts for sales of technology devices based on GfK point-of-sale-data and external data sets. The company is headquartered in Boston, MA. | Commercial Services |
The Advertising Research Foundation
The Advertising Research Foundation Miscellaneous Commercial ServicesCommercial Services The Advertising Research Foundation is a non-profit organization, which engages in creating, curating, and sharing research on media, advertising, and marketing. The firm has 400 members from brand advertisers, agencies, research firms, and media-tech companies. The company was founded in 1936 and is headquartered in New York, NY. | Commercial Services |
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