The 2017 BETRUE footwear and apparel collection pairs the rainbow with other prominent symbols of pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes' sock-liners.
These innovations include a number of 'firsts' introduced in the 2017 collection, including the first eight-color, HD rainbow Swoosh design (on the Nike Flyknit Racer) and the first rainbow VaporMax Air unit (on the NikeLab Air VaporMax Flyknit). The collection also includes the Nike Cortez, one of the company's first footwear releases, with 'BEEN TRUE' written on the sockliner - underscoring Nike's longstanding commitment to equality and expression. It is also the first time the BETRUE collection will be available in key cities globally.
Nike Inc. published this content on 26 May 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 26 May 2017 14:16:15 UTC.
Original documenthttp://news.nike.com/news/betrue-2017
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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