Dixons Carphone : Currys PC World releases additional deals to Why Wait? Promotion

• 1000s dealswill be available in-store and online from next week as part of the retailer's Black Tag event
• For those that can't wait until then, further industry-leading Why Wait? deals will go live from Wednesday 15th Nov
• Deals include lowest ever price on Google Home and Amazon Echo voice-controlled devices, plus10% off ALL washing machines

TODAY, Wednesday 15th November, Currys PC World unveils additional deals to add to its Why Wait? promotion, giving shoppers a taste of what's to come during next week's Black Tag event.

Deals include lowest ever prices on key tech such as the Google Home, down from £129 to £79 and the Amazon Echo Dot down from £49.99 to £34.99.

The Why Wait? promotion also includes 10% of ALL washing machines, when using the exclusive 24-hour code, WASH10 at the Currys PC World online checkout.

Gaming deal highlights include the Sony PlayStation 4 Pro - 1 TB bundle, with FIFA 18, Crash Bandicoot N Sane Trilogy and Call of Duty WWII Trilogy for £330 (£102.97 saving).

The promotion also includes savings on brands such as Samsung, AEG, Hotpoint and Acer:

With just over a week to go until Black Friday itself, the UK's largest electrical retailer is preparing for its biggest ever Black Tag event, featuring more stock and 25% more deals than 2016.

There are several key trends that Currys PC World is predicting for this year's event:

• Large screen TVs are expected to do extremely well this year with brands like Sony and LG ones to watch
• More than 10 fitness trackers and smartwatches predicted to be sold every minute on Black Friday, with customers looking to get in shape themselves or buy a gift for their loved ones
• More than double the sales (YoY) of Smart Home products predicted, thanks to the introduction of products like the new Google Home Mini and new Amazon Echo range, as well growth from the lighting, heating and security categories
• Sales of Bluetooth Speakers are up 23% YoY and will be a key focus for the duration of Black Friday and Christmas as will wireless headphones which have been a strong performer all year
• Laptops and computing will once again prove a key category on the back of last year's success, with a PC set to sell every two seconds
• A 120% sales increase in drones compared to the same time last year is expected
• Across white goods, American fridge freezers and range cookers are expected to be the most popular items, with over 20% more stock for white goods on Black Friday compared to last year

Steve Ager Group Commercial Director at Dixons Carphone, says:'Black Friday is still one of the key retail calendar dates of the year, with consumers looking to snap up deals ahead of the festive season. This year we have enhanced our price promise, matching or beating any price on the same product from other major retailers including online, and we are ready for it making sure we have more stock and more deals compared to last year. Kicking off with Why Wait? there will be amazing deals on from now until Cyber Monday, so everyone has time to grab themselves a bargain.'

Unbeatable deals can be found in store and online with a price promise from the retailer, promising to match or beat any prices from any other major retailer. Shoppers can also make the most of the retailer's Your Plan, the flexible, personalised credit plan designed to make the purchase of big-ticket items much more affordable.

- ENDS -

For further information, please contact the Currys PC World press office at M&C Saatchi PR:
curryspcworld@mcsaatchi.com

About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Team Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK & Ireland.

Business-to-business (B2B) services are provided through Connected World Services, CurrysPCWorld Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.