Half Year

Results 2021

Investor Presentation

Stuart Simms, CEO

Rowan Ellis, Interim CFO

September 2021

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XLMedia

Global performance publisher

2

Our ambition is to

combine the power of

people, data-driven

behavioral insight, and

captivating editorial

content to build valuable

connections between brands and consumers

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XLMedia

Developing a Balanced Portfolio of Premium Branded Assets

  • XLM has a long track record of success in digital publishing and performance marketing
  • Our role is to source, recommend and actively engage high quality consumers with the products and services of our partners
  • Our portfolio of online assets primarily focuses on 3 main verticals (and many sub- verticals); Casino, Sports and Financial Services
  • Headquartered in the UK, with a strong presence in the US, and foothold in North American Sports

3

FOCUS

HIGH GROWTH REGULATED MARKETS

23

COUNTIRES

18

LANGUAGES

c.100

BRANDED

ASSETS

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Key

Operating

Highlights

Strong strategic progress across the Group in H1 2021

Solid performance with major organisational redesign accelerated

  • Solid performance in H1 across all business units: Sports, Casino and Personal Finance
  • Successful equity raise enabling accelerated growth of US Sports division
  • Accelerated organisational initiatives across 2021/22:
  1. Re-organisationof audience-centric teams by industry vertical and target locations
  1. Increased use of best-in-breed external partners for specialised and scalable expertise
  1. Re-buildingof the executive team, including appointment of CIO and interim CFO
  1. Fundamental overhaul of data architecture and tools delivering improved business analytics and commercial decisioning, alongside trailing data-driven inventory management

4

$32.2M

REVENUES

H1 2020: $27.7m

16% YOY growth

$18.3M

GROSS PROFIT

H1 2020: $16.6m

10% YOY growth

$6.6M

ADJ. EBITDA

H1 2020: $5.1m

29% YOY growth

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Post

Period

Initiatives

Enhancing growth / accelerating further change management

5

  • Enhanced US Sports audience through the acquisition of Saturday Football Inc.
  • Acquisition of BlueClaw for US$2.5 million, providing a UK hub for the EU Sports business & strong SEO and digital PR best practice for Group
  • Transition of audience-centric teams:
  1. Sports and Personal Finance from Israel to the UK,
    1. North America and Cyprus, supported by improved utilisation of external agency partners
  • Phased introduction of an agile, distributed shared services model
    1. Delivers functional expertise, operational efficiencies and creates a scalable service delivery model
  • Continued improved performance across business units into H2 2021, supported by US Sports and reinvigorated Casino business
  • Implementation of data utilisation platform to support utilisation of rich first party data, resulting in improved yield
  • Begin transitioning sites onto the new platform in Q4, and aim to complete the transition of all sites by December 2022

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XLMedia plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 06:11:08 UTC.