XLMedia : September 2021 Half Year Results Presentation
September 23, 2021 at 02:12 am EDT
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Half Year
Results 2021
Investor Presentation
Stuart Simms, CEO
Rowan Ellis, Interim CFO
September 2021
XLMedia | Privileged & Confidential
XLMedia
Global performance publisher
2
Our ambition is to
combine the power of
people, data-driven
behavioral insight, and
captivating editorial
content to build valuable
connections between brands and consumers
XLMedia | Privileged & Confidential
XLMedia
Developing a Balanced Portfolio of Premium Branded Assets
XLM has a long track record of success in digital publishing and performance marketing
Our role is to source, recommend and actively engage high quality consumers with the products and services of our partners
Our portfolio of online assets primarily focuses on 3 main verticals (and many sub- verticals); Casino, Sports and Financial Services
Headquartered in the UK, with a strong presence in the US, and foothold in North American Sports
3
FOCUS
HIGH GROWTH REGULATED MARKETS
23
COUNTIRES
18
LANGUAGES
c.100
BRANDED
ASSETS
XLMedia | Privileged & Confidential
Key
Operating
Highlights
Strong strategic progress across the Group in H1 2021
Solid performance with major organisational redesign accelerated
Solid performance in H1 across all business units: Sports, Casino and Personal Finance
Successful equity raise enabling accelerated growth of US Sports division
Accelerated organisational initiatives across 2021/22:
Re-organisationof audience-centric teams by industry vertical and target locations
Increased use of best-in-breed external partners for specialised and scalable expertise
Re-buildingof the executive team, including appointment of CIO and interim CFO
Fundamental overhaul of data architecture and tools delivering improved business analytics and commercial decisioning, alongside trailing data-driven inventory management
4
$32.2M
REVENUES
H1 2020: $27.7m
16% YOY growth
$18.3M
GROSS PROFIT
H1 2020: $16.6m
10% YOY growth
$6.6M
ADJ. EBITDA
H1 2020: $5.1m
29% YOY growth
XLMedia | Privileged & Confidential
Post
Period
Initiatives
Enhancing growth / accelerating further change management
5
Enhanced US Sports audience through the acquisition of Saturday Football Inc.
Acquisition of BlueClaw for US$2.5 million, providing a UK hub for the EU Sports business & strong SEO and digital PR best practice for Group
Transition of audience-centric teams:
Sports and Personal Finance from Israel to the UK,
North America and Cyprus, supported by improved utilisation of external agency partners
Phased introduction of an agile, distributed shared services model
Delivers functional expertise, operational efficiencies and creates a scalable service delivery model
Continued improved performance across business units into H2 2021, supported by US Sports and reinvigorated Casino business
Implementation of data utilisation platform to support utilisation of rich first party data, resulting in improved yield
Begin transitioning sites onto the new platform in Q4, and aim to complete the transition of all sites by December 2022
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XLMedia plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 06:11:08 UTC.
XLMedia PLC is a Jersey-based sports and gaming digital media company. The Company creates content for engaged audiences and connects them to relevant advertisers. The Companyâs business operates in three verticals: Sports Media, Sports Betting, and Gaming. It manages a portfolio of brands with a primary emphasis on sports and gaming in regulated markets. The Companyâs portfolio composition is a balanced mix of owned and operated (O&O) and media partnership businesses (MPB). O&O brands provide news, insights, and entertainment from sources. Its O&O brands include Saturday Down South, Crossing Road, Saturday Tradition, ESNY Elite Sports NY, SBD and Honey Monkey Pineapple. Its MPB is a collective of sports media and news publishers that benefit from its quality storytelling, industry expertise, and operator relationships.