From a fundamental viewpoint, the company has a value in line with the industry as its enterprise value ratios shows.

After several weeks of horizontal fluctuations within the mid-term range GBp 831.5/878, the stock has broken the lower bound of the range and is now testing the GBp 790 support.
Moving averages are flat and technical indicators illustrate the oversold situation. The GBp 790 area could cause a positive reaction for the coming trading sessions and allow a technical rebound towards the GBp 831.5 mid-term resistance and then the long-term target price is GBp 878.

Thanks to the technical pattern and WPP strong fundamentals, active investors can take a long position above GBp 790. The downside potential is limited and the timing seems perfect to benefit from a technical rebound.
The goals will be fixed at GBp 831.5 in a first time and then at GBp 878.
However, a bearish trend would regain the upper hand if the security crosses GBp 768.