Washington Prime Group continued to find new ways to expand and enhance its brands. Shelby’s Sugar Shop, a sweet creation by the company, has been creating cheer through its array of classic, craft and novelty candies since its initial launch in 2017. The sweet shop provides a colorful, curious environment full of discovery and an added dose of nostalgia delighting both children and adults alike. Shelby’s is bringing joy to more people than ever before through new common area locations, providing an experiential opportunity for guests of all ages. The expansion of Shelby’s Sugar Shop includes brand-new locations at Polaris Fashion Place in Columbus, Ohio; The Outlet Collection |Seattle in Auburn, Washington; and The Mall at Fairfield Commons in Dayton, Ohio. Additionally, the expansion will feature a reinvention of the current location at WestShore Plaza in Tampa, Florida. The four new locations join existing Shelby’s Sugar Shops in Mentor and Youngstown, Ohio; Aurora, Colorado; and Albuquerque, New Mexico. Shelby’s Sugar Shop follows the journey of a spirited young girl named Shelby from a picturesque country setting to the heart of a big city, enjoying life’s sweetest adventures along the way. Shelby travels the world looking for sweet, fun treats to enjoy, from the rural landscape to the bustling city. Expanding on her special story, the company has created new friends for Shelby to interact with and share with guests. Wielding bravery and acceptance, Shelby understands the importance of inclusivity, and her new friends represent the company’s commitment to diversity and inclusion. Shelby believes that no matter how old, where you’re from, how talk or even what look like, all a lot more alike than different. Shelby reminds town center guests of the importance of celebrating differences and that life’s adventures are sweeter with friendship, acceptance – and candy. Shelby’s Sugar Shop offers candy lovers a light-hearted, adventurous experience while intertwining a deeper message of friendship, kindness and inclusion. When visiting Shelby’s, guests will have the opportunity to step away from the hustle and bustle of life and step into a confectionary wonderland reminding them to always remain a kid at heart. Shelby’s new common area retail units will offer a curated collection of sweets and treats from classic and nostalgic candies, to craft candy and chocolates, to a branded create own collection and scented novelty offerings. The new retail units will also provide unique specialty products and beverages for added fun. The selection of products have been specially curated to bring the very best sugary confections to surprise and delights guests.