Vodafone announced a number of changes to its Executive Committee, to be effective from 1 April 2024. Ahmed will take on responsibility for markets across Europe, including the UK, Albania, Czech Republic, Greece, Ireland, Portugal, Romania and Turkey. Ahmed will also become Executive Chairman Vodafone Germany.

Ahmed joined Vodafone in 1999 and has held a number of roles including CEO Other Europe, Chief Commercial Operations and Strategy Officer and most recently CEO UK. Serpil will take on responsibility for investments, including: Vantage Towers, Vodafone Ziggo, Vodafone Idea and TPG Telecom. Serpil will also have responsibility for partnerships with telecom operators, including Partner Markets.

Serpil joined Vodafone in 2009 as CEO Turkey, with subsequent roles including Regional CEO AMAP, Chief Commercial Operations and Strategy Officer and most recently CEO Other Europe. Philippe Rogge, CEO Vodafone Germany, will step down from his current role and as a member of the Group Executive Committee, leaving Vodafone. Group Executive Committee composition from 1 April 2024; Margherita Della Valle, Group Chief Executive, Luka Mucic, Group Chief Financial Officer, Ahmed Essam, Executive Chairman Vodafone Germany and CEO European Markets, Aldo Bisio, Chief Commercial Officer and CEO Vodafone Italy, Shameel Joosub, CEO Vodacom Group, Giorgio Migliarina, Interim CEO Vodafone Business, Serpil Timuray, CEO Vodafone Investments, Scott Petty, Chief Technology Officer, Alberto Ripepi, Chief Network Officer, Leanne Wood, Chief Human Resources Officer, Joakim Reiter, Chief External and Corporate Affairs Officer, Maaike de Bie, Group General Counsel and Company Secretary.

Marcel de Groot is appointed as CEO Vodafone Germany, reporting to Ahmed Essam. Marcel joined Vodafone Germany in 2022 as Consumer Business Director and has been instrumental in the recent commercial improvements in Germany. Prior to that he was Chief Commercial Officer and Director of the Consumer Business Unit at Vodafone Ziggo and Director of Consumer in Vodafone Ireland.

Marcel has a strong track record of leading commercial operations in converged telecoms operators. Max Taylor is appointed CEO Vodafone UK, reporting to Ahmed Essam. Max is currently Chief Commercial Officer of Vodafone UK, responsible for the commercial performance of the Consumer division including sales and marketing, digital, brand, customer experience and commercial operations.

Max joined Vodafone in 2019 and has helped Vodafone UK grow Consumer revenues for the last five years and become the fastest growing UK broadband provider.