Torstar Corporation announced it has signed an agreement with Madwire, LLC, to be the exclusive partner in Canada of its innovative sales and marketing software for small- and medium-size businesses. Through its proprietary technology Marketing 360™, Madwire helps small and medium business owners to manage and grow their businesses with a suite of powerful and easy-to-use technologies, all in a single platform known as Marketing 360™. Torstar plans to offer Madwire's innovative software to its roster of approximately 30,000 small- and medium-sized clients. This agreement is the latest in a growing series of transformation initiatives at Torstar targeted at improving and launching digital products for consumers and clients, supported by investments in new digital platforms, new digital partnerships and first-party data capabilities. Under the agreement, Torstar will have exclusive access to Madwire's proprietary Marketing 360™ software and Madwire's marketing capabilities across Canada. The partnership will allow Torstar to expand the suite of products that it offers to small- and medium-size businesses. Functionality ranges from "do-it-yourself" to a fully managed service supported by a team of marketing professionals with deep industry expertise. Madwire's innovative solution includes online payments and invoicing; website development and management; lead collection and email marketing; customer relationship management; reputation management; content marketing and search engine optimization; social media management; and multi-channel advertising. A number of Torstar's clients in the Greater Toronto Area who participated in a recent pilot project offered in collaboration with Madwire experienced strong results, with consumer response metrics up during the test.