From a fundamental viewpoint, the company seems undervalued relatively to its peers with a P/E ratio only at 9.8x for 2013 and 9.6x for 2014.
Moreover, analysts have revised slightly upward their earnings forecasts.
The EPS is estimated at GBp 13.6 for this year and GBp 14 for the next year (with a revision around 10% for the past 12 months).

Technically, the security is in a negative configuration in the short term as the bearish trend of 20-day moving average, currently at GBp 140.9, shows. Nevertheless, the stock seems in an oversold situation, near to its GBp 133 support in daily data. This level might stop the bearish trend in the short term thanks to the strong resistance in this area and the bottom of the decreasing channel.

According to the technical pattern and Rank Group’s strong fundamentals, active investors can take a long position above GBp 133. The downside potential is limited and the timing seems perfect to benefit from a technical rebound.
The goals will be fixed at GBp 140 in a first time and then at GBp 150.
However, a bearish trend would regain the upper hand if the security crosses GBp 133.