The Honest Company announced that experienced innovator, lifestyle brand builder and established CPG business operator Kate Barton has joined the organization as its Chief Growth Officer. Reporting directly to Vernn, Barton will work alongside Honests executive leadership team to execute the company's new Transformation Initiative, which focuses on three primary pillars - Brand Maximization, Margin Enhancement and Operating Discipline. Barton will oversee Honests baby, beauty, wellness, personal care and household care categories.

She will also guide the company's Honest.com, creative design and communications teams. Barton joins Honest from her recent role as Chief Brand Officer of Magnolia, the lifestyle company founded by Joanna and Chip Gaines. In this role, Barton led high-performing teams across marketing, creative and design. Barton was foundational to optimizing the company's brand strategy, omnichannel content, direct-to-consumer programming and the successful launch of Magnolia Network, a collection of original programming in partnership with Warner Brothers Discovery.

Barton has deep experience in beauty and skincare from her time as the Executive Director of Marketing for Estee Lauders Aveda brand, where she was responsible for driving year-over-year share growth across North American B2B and B2C channels. Prior to her leadership of Aveda, Barton was at Johnson &Johnson, where she managed global campaigns for Clean &Clear and led Neutrogenas global anti-aging innovation pipeline. She also worked on many leading food brands at General Mills including leadership of the Nature Valley business where she accelerated sales to nearly 15% year-over-year.