Gap's stock is coming back to attractive prices to take a long position.
The fundamentals support the security with a gradual upward revision of earnings per share by analysts. Furthermore the company is correctly value compared to its peers, the "EV/revenue" ratio is at 1.1x for this year and PER stand at 14.7x.
The Gap is in an uptrend in the medium and long term, but the last bearish movement returns prices close to a major support level. This threshold, if preserved, will enable to enjoy the bullish movement. The RSI indicators, which gives indication of an oversold situation, gives credit to this scenario.
Consequently, the most active investors can buy the share in this area and target a return toward USD 43.3. A stop loss can be placed under the USD 40.4 support.
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories and personal care products for women, men and children. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories and lifestyle products for men, women and children. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, including buying online pick-up in store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, are tailored across its collection of brands. Gap includes adult apparel and accessories, GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless quality, versatile fabrics, and exceptionally made womenswear, menswear, and home designs.
THE GAP, INC. 
