Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a marketing partnership with Monster Energy, naming the leading marketer of energy drinks and alternative beverages the Official Energy Drink Partner of the New York Rangers and Madison Square Garden.

As part of the partnership, a grab & go co-branded concession stand named “Monster Energy Bodega” will be featured inside MSG for all events at The Garden. This location, in addition to serving Monster Energy products, will also help local independently owned stores with Monster Energy, MSG Sports and MSG Entertainment providing financial assistance to local bodegas throughout the tri-state area who are still recovering from the COVID-19 pandemic. The integrated marketing partnership provides Monster Energy with premium branding exposure inside the arena, including a dasherboard during Rangers games and LED Ribbon signage during all events at The Garden.

Guests attending select events at Madison Square Garden will also have the opportunity to sample their favorite or new Monster Energy products. In addition, Monster Energy will work with the Rangers to provide fans with various engaging, once-in-a-lifetime experiences that can only happen at The World's Most Famous Arena.