SMCP’s Board of Directors has received the resignation of Daniel Lalonde, who has decided to pursue new professional opportunities outside the Group. As a result, SMCP’s Board has appointed Isabelle Guichot as Group CEO and director, effective August 2, 2021. Isabelle joined the Group as CEO of Maje in September 2017 and has since then successfully grown the brand while demonstrating continuously her business and leadership skills. Daniel Lalonde will ensure a transition period with Isabelle Guichot and will leave the Group by October 2021. SMCP’s Board has tasked its Nomination and Compensation Committee to perform, alongside Isabelle Guichot and Judith Milgrom, the search for a successor to Isabelle as CEO of Maje. Isabelle Guichot joined SMCP as CEO of Maje in September 2017 after more than 25 years of a highly successful and recognized career in the luxury sector, within Kering and Richemont. Before joining SMCP, Isabelle was notably CEO of Balenciaga for 9 years, after being CEO at Sergio Rossi. Prior to Kering, Isabelle has evolved within the Richemont Group, as CEO of Van Cleef & Arpels then Lancel, after starting her career within Cartier, where she spent 13 years in different management positions.