SMCP announced the appointment of Olivier Germain as Claudie Pierlot's CEO, effective from November 2, 2022. In this role, he will join the SMCP Executive Committee. Aged 51, Olivier Germain joins SMCP as CEO of Claudie Pierlot after spending two years at New Guards Group (Off white, Ambush, Palm Angels, Heron Peston.) as Chief Product Officer, and three years at Balmain in the same role.

Having graduated from the ESSEC business school and holding a master degree in modern literature, Olivier developed his expertise in merchandising and retail at brands such as Tom Ford, YSL, Dior and Alexander McQueen, with a strong focus on the product offer and the desirability of the brands for which he was responsible. These experiences have given him a valuable business perspective, proven leadership skills and a deep understanding of the product.